To mark Jeep's renewed lineup in Italy, the automaker is launching a new TV campaign under the tagline "Don’t' adapt to conventions". The first spot is named "Never Adapt" and it will begin airing on Italian television channels on Sunday, October 9.
The spot brings together the Jeep Wrangler, Grand Cherokee and Compass while showing several laid back young people with the voiceover saying, "We do not adapt to conventions and that's why we feel alive".
The same commercial will gradually make its way into other European countries while the Fiat Group is also preparing individual ads for each Jeep model.
